Overview

A healthcare consulting firm for more than 20 years, Avalere Health has partnered with leading life sciences companies, health plans, providers and investors to deliver innovative, data-driven insights that are solving the most pressing health challenges of our time and changing our health system for the better.

Objectives & Challenges

How might we design a digital platform to match the stature of an established and well-respected consultancy in the healthcare policy space? A key requirement for the new website was to reflect Avalere’s track record for innovation, and to affirm the brand as the authoritative voice on healthcare policy; we met this objective with comprehensive digital strategy and our deep legacy knowledge of the client’s organization, culture, and digital ecosystem.

Platform requirements also included building a showcase for services and products, and the flexibility to dynamically disseminate insights, podcasts, videos, and webinars to industry professionals, policy makers and media.

Solutions & Impact

We built Avalere’s web platform with a powerful CMS and flexible taxonomy. We identified opportunities to improve user experience on both front and back ends, and to drive engagement through enhanced SEO improved access to the site’s diversity of content.

The new site is fully integrated with Avalere’s corporate digital ecosystem — Firewall, Active Directory, CRM, AWS — and features a strong brand identity with bold graphics. Insights and other media are presented in a dynamic, and bespoke UI that brings Avalere’s expert voices to the forefront, increasing user engagement month over month. With an intuitive CMS, content creators and editors are empowered to add and modify content on a daily basis.